Vancouver General Hospital (VGH) cares for everyone— it's the heart of what they do. They dedicate their time and energy into helping their patients. They believe in staying curious, always open to new ways to improve healthcare. With advances in knowledge, procedures, and technology, many surgeons in North America remain segregated. VGH wanted to find a way to connect surgeons in a frictionless way to help them share ideas and help improve healthcare for their patients.
VGH partnered with Actualize8 to execute a brand strategy and to develop an online social network. Before doing so, we sought out surgeons to discover their needs and requirements and explored many medical communities and networking sites, which helped us create a brand that represented medical professionals "coming together”.
With a brand strategy in place, our goal was to create an online platform that was easy to adopt and simple to use by doing UX research and testing. With an agile approach of design, get feedback, and iterate, the process was collaborative and helped us build a platform that’s future proof.
Reticulum encourages a knowledge-sharing economy. Doctors, residents, and students can quickly share thoughts, news, events related to medicine easily on the homepage feed. It can serve as a quick read to start their day off on the right foot.
Connect is Reticulum's interactive map that lets doctors find others by physical proximity. Whether they're in search of another doctor with a specialisation or a stand-in, Connect helps alleviate the time required to search through physical databases or websites for help. With one tap, they get a directory of all doctors that match their requirements.
A stand-in surgeon (also known as a Locum) is very challenging to find and schedule. Reticulum's Locum Matcher is a feature that helps solve this problem. Surgeons can now set their coverage availability or request for one, and Reticulum notifies them when opportunities or matches arise.
Reticulum helps doctors share knowledge, procedures, and information. Doctors can learn from their peers by searching through archives of questions and answers. They can also create, view, and collaborate on specialised projects, either locally or globally, to improve healthcare for their patients around the globe.
