As a Vancouver-based web design, development, and branding agency, we had the pleasure of visiting a local conference several weeks ago. Though it was primarily for SaaS (software-as-a-service) products, the takeaways apply to every industry. One presentation about brand positioning caught our attention.
Poor positioning can make a business fail, and it'll fail quickly. Assembling the best marketers and product managers can't prevent it from happening. Positioning is the foundation, and many businesses skip this step.