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Bomb AF Lifestyle

It’s not often you hear “fun” and “fitness” used together but when they are, it might be about Bomb AF. They produce supplements specifically tailored to those who are just getting into the fitness world and still looking to maintain a fun lifestyle. Their product is high in protein, gluten-free, non-GMO, soy-free, and most importantly, is based on whey isolates rather than whey concentrate.

  • Client Legaxy Projects
  • Year 2019 - 2020
  • Services
    • Brand Identity
    • Illustration Logo
    • Design Photography
    • Apparel Design
    • Website Design
    • Art Direction
    • Copywriting
    • Marketing
What's in the name

With a target audience of people 18-25 who are health conscious, we knew we needed to make it really fun and pop. We ended up playing with casual vernacular, describing the product in the target audience’s own terms: bomb af. We created a bomb character for the labels and bright colour variations for the packaging to stand out among the competition.needed to make it really fun and pop. We ended up playing with casual vernacular, describing the product in the target audience’s own terms: bomb af. We created a bomb character for the labels and bright colour variation

Getting the look

Thinking about their individual flavours and tubs of supplement, we took the bomb character logo and gave it a different design and colour scheme for each flavour. Keeping the feeling of fun, we wanted the tubs to double as a healthy supplement, but also a little piece of art. We added the drips and splashes in a graffiti style to symbolize hydration and of course, the liquid the supplements are added into.

Wearable Art

Bomb AF wanted to have a line of clothing to offer their customers and so we incorporated the logo and mascot into apparel. We were able to optimize the design for snapbacks, sweatshirts, t-shirts, baseball caps, and protein shaker bottles.

Collective Collateral

For business cards, we went with various bomb characters and colour ways in an otherwise minimal design to keep the focus on the branded assets. We also designed masking tape and stickers for their packaging as well.

Master Marketers

All of the banners and Instagram posts are created and posted by Actualize8. This ensures close adhesion to the brand style guide and preservation of branded aesthetics.

Website Wonders

Actualize8 has built the website for Bomb AF and is committed to maintaining it for the client as well. We were able to introduce and create custom-designed sections for all of their business and brand needs. Visit the site at www.bombaf.ca

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